LG MBA 9120 User Manual
LG Refrigerators
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Table of contents
Document Outline
- PRODUCT/SERVICE INFORMATION
- PERSONAL SELLING PHILOSOPHY
- RELATIONSHIP STRATEGY
- My Relationship Strategy
- PRODUCT and FEATURE BENEFITS
- CUSTOMER STRATEGY
- Typical buying motives of prospect:
- Questions such as the following would have to be asked by the salesperson to ensure a reliable sale.
- The typical prospect as an individual (and as a company representative, if appropriate):
- Tools for managing and tracking progress with customer relationships and prospects (CRM, ACT!, etc.):
- List of Prospects & Decision-making method used
- Potential Sales Volume
- BUSINESS CONTACT
- NEED DISCOVERY
- DEMONSTRATION
- NEGOTIATIONS
- CLOSING
- SERVICING THE SALE