Samsung EV-NX100ZBABUS - Manual (Page 23)

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Concepts in Photography
Bounce Photography
Bounce photography refers to the method of photography which
redirects the light from the subject to the ceiling or walls so that the light
spreads evenly. Normally, photos taken with flash may appear unnatural
and cast shadows. Subjects in photos taken with bounce photography
cast no shadows and look smooth due to evenly spread light.