Sony DSC-R1 - Manual (Page 2)

Digital
from the ground up.
Whether you’re taking your first steps into digital
photography or you’re an experienced shooter, Sony
anticipates your needs and exceeds your expectations.
With Sony Cyber-shot ® cameras, you’ll enjoy flawless
imaging and exciting new ways to share your pictures
any time, anywhere. You’ll experience intuitive handling
with split-second response. And you’ll discover designs
so compact and slender, you can take them wherever
you go.
Sony innovation in digital cameras is no accident.
It comes from a mastery of all things digital, from the
sensors that capture your picture to the processor that
manages it to the media that stores it to the batteries
that power the entire system. And because Sony is not
limited by a film camera mentality, we’re free to create
digital cameras that change the way you see the world.
So if you’re researching digital cameras, we’ve put
everything you need to know into a single word. Sony.