Mongoose product manager interview, Zero g – Mongoose Teocali Super User Manual

Page 11

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Where did you come from and what’s your BMX background?

I’ve been riding since I was 13 (I’m 30 now). I started working

at a bike shop in the Chicago area when I was 15. I spent a

year doing ramp shows with Eric Horrell, Jamie Spritzer and

Ryan Jackson, then I got hurt pretty bad and decided I wanted

to pursue a career in BMX that let me ride for fun and not for

financial survival. Now I ride about three or four nights a week

at various parks in WI and IL. I’ve been into the urban MTB

thing lately trying to transfer over my BMX skills.

What’s it like working there? Cool atmosphere? Corporate?

Working at Mongoose is amazing; it has been great to stick

with the brand as it has evolved and changed owners from

Brunswick to Pacific Cycle. I think some people see us as being

this massive corporate company that is managed by non-

Where did you come from and what’s your bike background?

DS: I lived in Ohio for a good chunk of my life (they call us Buckeyes).

While in college there I got bit by the mountain bike bug pretty hard. I

decided to combine my passion for riding with an income. The fi rst step

was managing bike shops in the Columbus area. I then transitioned into

product development and sales to bike manufacturers with Kenda tires.

This eventually led me over to MONGOOSE. I guess through it all there

I’ve explored about every kind of cycling discipline; cross country,

downhill, freeride, road, trials, tandems, single speed, kind of the

renaissance bike life.

How long have you been with Mongoose?

DS: It doesn’t seem this long but I’ve been with Mongoose for about 3

years now.

What’s your “offi cial title?”

DS: Offi cially they call me a Senior Product Manager…I keep asking if the

senior part is because I’ve got gray hair at 37 year old. I’m told it’s

something about responsibility…right.

What are you responsible for?

DS: I work on the adult range of bike dealer level bikes for Mongoose. It

is a pretty broad range of product I work on, anything from dirt jump,

freeride and DH rigs to bikes to cruise the neighborhood with the family.

cyclists that wear suits to work each day. That’s not the case at

all; we’re a jeans-type-of-company and I’d say about 70% of the

people here ride on a daily basis. We’re based in Madison, WI,

so the relaxed, hard-working Midwest lifestyle is fundamental

here. Oh, and dogs are welcome in the office too; they are just

part of the family.

How much control do you have as to where the brand goes?

Brand strategy and direction is a company-wide decision.

What happens with the brand is a collective effort.

What are you responsible for?

I handle product design and specification for all MONGOOSE

BMX; as well as select MONGOOSE Adult bikes.

How much input do you have on the product line?

I work with Sales and the customer to outline the general

product line-up by price point. From there, I have control

over the design and spec to fit the price. I also work with our

graphics team to arrange colors and decal styling for each

bike; I help guide the feeling, they make it look nice.

Where do you see the BMX industry in general headed?

We have to get kids out from in front of TVs and computers.

So stop reading this and go ride your damn bike!

Mongoose Product Manager Interview

*interview from BMX Business News 3-29-05, by James Ayres

Zero G

26

FRAME: All-New Heat Treated Alloy Jump-Style

FORK: SR/Suntour XCU, 80mm Travel

DRIVETRAIN: 21-Speed w/ Shimano Derailleurs, SRAM MRX

Twist Shifters, SR/Suntour XCC150 Alloy Crankset

BRAKES: Promax Linear Pull

WHEELS: Alloy Rims, 36h Hubs, Kenda Kinetics 2.35” Tires

COCKPIT: 75mm Rise Bar, Alloy A-head Stem, Steel Post &

MONGOOSE Jump-Style Saddle

Zero G

24

FRAME: All-New Heat Treated Alloy Jump-Style

FORK: SR/Suntour XCU, 50mm Travel

DRIVETRAIN: 7-Speed w/ Shimano Rear Derailleur, SRAM MRX

Twist Shifter, Prowheel 152mm Crankset w/ 36t Ring

BRAKES: Promax Linear Pull

WHEELS: Alloy Rims, 36h Hubs, Kenda Kinetics 2.35" Tires

COCKPIT: 75mm Rise Bar, Alloy A-head Stem, Steel Post &

MONGOOSE Jump-Style Saddle

Zero G

20

FRAME: All-New Heat Treated Alloy Jump-Style

FORK: SR/Suntour XCU, 40mm Travel

DRIVETRAIN: 7-Speed w/ Shimano Rear Derailleur, SRAM MRX

Twist Shifter, Prowheel 152mm Crankset w/ 36t Ring

BRAKES: Promax Linear Pull

WHEELS: Alloy Rims, 36h Hubs, Kenda Kinetics 2.35" Tires

COCKPIT: 75mm Rise Bar, Alloy A-head Stem, Steel Post &

MONGOOSE Jump-Style Saddle

How much input do you have on the product line?

DS: I have quite a bit of infl uence on the product line but I’ll say that this has

to come from listening to the riders and dealers, and paying attention to the

various markets around the world. I’ve got a super cool team of engineers,

graphic artists, factories, and parts makers that make it all mesh together.

We have some of the best testers in the world with the Mongoose

®

mountain bike team, too. All of this comes together towards bringing bikes

that are a blast to ride and we try to make it an awesome value.

Any formal education for what you’re doing now? If so, has it helped?

DS: I have a BA in Business Management that defi nitely comes into play

in many ways but a lot of the education required for what I do can only

come from paying your dues in the bike industry. All of my work

experiences and the single minded passion for bikes is what I’ll credit as

my extra educational experience.

What does a typical offi ce day consist of?

DS: I think that one of the best parts of what I do is that there is no such thing

as a typical day. I could be talking to Eric Carter in the morning, hitting up a

lunch ride to test the latest bike parts at noon, kicking around ideas with

marketing and sales in the afternoon, and talking to factories in Taiwan at

night. It is perfect for my personality to get into so many different things.

Where would you like to Mongoose in the next couple of years?

DS: I just want to keep our team focused on doing what we have been

doing and I think we will make an impact on the bike biz. We have a

“performance at a great value” attitude that we can keep bringing into all

kinds of areas of cycling. We love everyone in the bike tribe so you’ll

continue to see all kinds of interesting product to satisfi y dirt riders,

pavement pounders, and leisure riders alike.

What is the best part of your job?

DS: Geeking out on high end bike goodies ranks pretty high on the list but

I think the most rewarding part is to help make a new idea become a

complete bike, get to ride test it (work out the bugs), and then a few

months later see an online review from somebody that actually bought it

and likes it. I love testing every type of bike too; it’s important to us to

make sure somebody’s fi rst entry level bike works as good for their hard

earned money as the super high end rides. That’s a good day at work.

BRIAN BALDIS

mongoose product manager

DARREN SALSBURY

mongoose product manager

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