Lexmark C 720 - Manual

(continued on page 2)
Color, Computers, and Reprographics
Color Business Report
In this issue (highlights):
Printers
MGI Addresses Finishing 4
Oki, Xerox Offer Tabloid
Single-Pass LED Printers 6
Xerox Introduces Printer-
only DocuColor 12 7
Xerox DocuColor 2006
Adds Copy Functions
to Phaser 790 7
Canon Adds 2400-dpi S800 8
Improved Technologies Sells
Modified Iris Proofers 8
Océ Introduces 108-ppm
DemandStream 4030 9
Short-Run Printing
Xeikon Adds Post-Print
Coating Unit 9
Indigo Offers Photo Printers 9
Color Management
Epson Addresses Print
Mismatches 9
Copiers
Ricoh Introduces 13-ppm
Aficio Color 6513 10
Controllers/Servers
Imation Drives Xerox as
a Proofer 11
AHT Drives Canon 12
EFI Velocity Suite
Addresses Workflow 12
PDLs/Interpreters
Harlequin/Motorola to Offer
Embedded Controllers 14
Technology Adoption
Study Demonstrates 1:1
Response Rates 16
CRM: The Price to Pay for
Higher Response Rates 16
Will the Need for a
Long-term View
Thwart Adoption? 17
March 2001 Volume 11 Number 3
Lexmark Targets the Workgroup with
High-Performance Ink Jet, Laser
On March 22, 2001, Lexmark International, Inc.
(Lexington, KY) introduced the C720 color laser printer and J110
color ink jet printer, both designed for use by business workgroups.
Lexmark will be positioning both printers against the Hewlett-
Packard Color LaserJet 4550. The C720, with a street price of
$1,999, is being billed as a color laser with higher print speeds at
a similar price point (the Color LaserJet 4550 base model is also
available for $1,999). The J110, which costs $899, is offered as
an ink jet alternative to color laser, with equivalent performance
to the HP 4550 at a lower price.
C720
The C720, designed for workgroups of 10 to 20 users, is
available in three configurations: the C720 base model, the C720n,
which has network connectivity, and the C720dn, which features
a duplexing unit. The C720, which resembles Hitachi lasers
(Lexmark would not confirm the engine manufacturer), prints 6
ppm in color and 24 ppm in monochrome (the HP Color LaserJet
prints 4 ppm in color and 16 ppm in monochrome). It is driven by
a 266 MHz MIPS processor, and has 32 MB of RAM. The C720
has a duty cycle rated at 5,000 pages per month, and can handle
as many as 35,000 pages per month, if necessary.
The C720 is based on a 600-dpi print engine, but can simulate
2400-dpi output when printing in 2400 Image Quality mode,
according to Lexmark. The printer also features Lexmark’s Photo
Enhancement Technology, which gives prints “near-photographic”
quality through dithering, Lexmark claims. The C720 supports
PostScript 3, PCL 5, and PCL 6 emulations.
Consumables
The C720 uses four flat, rectangular-shaped toner cartridges.
These load into slots on the front of the printer, where most would
expect to find the manual feed. Each cartridge is keyed,
preventing users from loading cartridges in the wrong position.
Lexmark claims that standard capacity black toner cartridges
yield 5,000 pages (5% coverage) and that color toner cartridges
Color Business Report is an information service of Blackstone Research Associates. Information and analysis
presented in this publication are based on the best information available, but cannot be guaranteed for completeness
or accuracy. Copyright © 2001 by Blackstone Research Associates. Reproduction without permission prohibited.