Riverstone Networks 5920 - Manual (Page 4)

Alcatel-Lucent 5920 Multimedia Content Manager 4
Multiscreen flexibility with the
Alcatel-Lucent 5920 MCM
tools for maximizing content
revenues
With the Alcatel­Lucent 5920 MCM,
you can capitalize on the enormous
growth potential of the content and
advertising market and dramatically
increase content­related revenues:
• Leverage your investments in
existing content services and infra­
structure
• Use powerful marketing tools
• Increase the amount and variety
of content offered, with off­deck
partners and shared storefronts
• Capture and use your subscriber
data to deliver personalized mar­
keting and advertising campaigns
• Provide a unified subscriber experi­
ence across content types, devices
and networks
key features
• Multiscreen – mobile, PC and TV
• IPTV on-demand content
• VoD, streaming and live services
• Enhanced video-processing work flows
• Expanded content partnering and partner management
The Alcatel­Lucent 5920 MCM is a multiscreen software platform that allows
you to orchestrate the marketing, retailing and delivery of all content —
applications, video, music, ringtones, news — and content services on any
screen based on individual preferences, thereby integrating and enhancing
the end­user experience.
powerful components
The Alcatel­Lucent 5920 MCM is a key component of a service­delivery plat­
form (SDP) and provides its core capabilities to all connected services —
on­network and off­network — on all screens. With its IPTV on­demand
content features, the Alcatel­Lucent 5920 MCM is a “must­have” upgrade
for IPTV solutions and broadband on­demand offers.
The solution consists of the following elements:
• Service and Delivery Orchestrator
• Content and Storefront Manager
• Subscriber portals
• Marketing
• Rating
• Delivery
• Digital Rights Management (DRM)
• Mediator