Tiffen Digital Photo Video - Manual (Page 2)

Tiffen optical filters are more
important then ever before,
when shooting with your
digital camera.
• Save time and frustration in post-produc-
tion – eliminate uncertainty and see the effect
you want immediately, not hours or days later.
• Lens Protection – Protect your lens from mois-
ture, scratches and damage.
• Correction – Bring the optical correction to a
known standard, leaving more latitude for digital
effects used later.
• Contrast Control – Our award-winning Ultra
Contrast and Low Contrast filters allow your digital
camera to capture more shadow detail or lower
contrast evenly.
• Polarizers – These filter are ideal for color and
contrast enhancements, removing reflections from
water and glass (impossible to do electronically)
while adding richer, natural color saturation.
• Color Enhancing Filter – Makes vibrant fall
colors "pop" without adversely affecting other colors.
Difficult to easily do electronically.
• Color-Grad ® Filters – Add color selectively to the
image while keeping other portions unaffected.
Why You Need Tiffen Optical Filters
There is something to be said for creating images at the
moment of exposure—the way most of the world’s greatest
pictures have been made. Tiffen optical filters let you do just
that, by being able to preview the effect you’ll get when it
matters most—when you’re behind the camera.
There is nothing wrong with using electronic plug-in filter
programs that let you add effects or manipulate the image
after it’s taken. But if you really want to own the final images
you compose, there’s no substitute for Tiffen optical filters.
They’re simply unsurpassed when it comes to controlling
color balance and special effects with precision, repeat-
ability, and convenience.
It’s important to remember that filtering the light, before
it passes through the lens and strikes the image sensor or
film, has important advantages. It lets you match the bright-
ness range of the scene to the characteristics of the capture
medium, and get professional quality results even under
tough lighting conditions. Tiffen Polarizing filters actually
polarize the light to eliminate reflections on glass and water
surfaces while retaining sub-surface details. Neither of these
effects are possible with after-the-fact plug-in filter systems,
which can only provide filter effects, not true light filtration.
Why Tiffen Filters Are Superior
Tiffen filters are manufactured using ColorCore™ tech-
nology, a closely guarded proprietary process that entails
permanently laminating the filter material in between
two pieces of optical glass that are ground flat to toler-
ances of a ten-thousandth of an inch, then mounting them in
precision metal rings. The ColorCore process allows us
to control the color and density of Tiffen filters, and the
characteristics of special effects filters with much greater
accuracy than typical dyed-in-the-mass filters, which usually
exhibit color and density variations.
When Tiffen filters are ground and polished, the
ColorCore is unaffected, so color and density remain
uniform. Indeed, when you hold a group of Tiffen filters of
the same type against a white sheet of paper, they all look
identical—because they are! Try this with our competitors’
filters and you’re likely to see slight variations.
Maybe that’s why most top Hollywood motion picture
studios rely on Tiffen filters for their multimillion-dollar
productions, or why we can custom-make an exact replace-
ment for them if one breaks on the job. That’s consistency,
and excellence—two pretty good reasons why, when it
comes to filters, you should rely on Tiffen too.
See the Difference Tiffen Filters Make
Tiffen filters make a big difference indoors, outdoors, in
close-up portraits or mile–wide landscapes, in bright sun or
shade, and in many other photo situations–the right Tiffen
filter delivers a great image instead of a snapshot. Whether
you’re shooting photos or video, in black and white or
color, Tiffen filters offer a variety of subtle, special and
spectacular effects to give you more enjoyment every time
you use your camera or camcorder.