Pure BUG - Manual (Page 6)

6
The Bug
The Bug is one seriously cool collaboration between
hEMINGWAYdESIGN - the founders of award winning label Red
or Dead and acclaimed designers of all things affordable from
wallpapers through to housing estates, and PURE Digital - the
pioneers of DAB Digital Radio behind the successful EVOKE-1.
The Bug may look cool on your coffee table but it also performs (as you would
expect from men in white coats who have stroked their pointy beards over this ‘til their chins
were sore) and gives radio clarity and a choice of stations that will make you want to take your existing
FM/AM units down to your local Cats Protection League charity shop.
A Concise History of Radio
Michael Faraday discovered electromagnetic induction in 1831, then his mate Alexander G Bell
came up with the telephone a year later. In the vintage year 1877, Thomas A Edison recorded the
first sound... it was “Mary had a little lamb” and it was a lot more pleasing to the ears than the
entire output of Pop Idol and Fame Academy.
In 1900 a bloke called Reginald Fessenden used his trusty spark
generator to send the human voice a mile, in 1901 Marconi flew his
kite and topped that with the first transatlantic radio transmission.
Morse code followed then not much happened apart from Radio
Caroline sinking in 1980 and someone called The Hairy Cornflake
on Radio 1 making a daft record about CB’ers.
But then came DAB - Digital Audio Broadcasting.
The Bug... ooo
oh, aaah
EVOKE-1... bo
xy but good
Mr Mar
coni - this r
adio’ll ne
ver tak
e off
Caroline goe
s down