Samsung LS17PEASF-XBM - Manual (Page 47)

MagicBright™
Menu Description
MagicBright™
Push the MagicBright™ button to circle through available preconfigured
modes. - Seven different modes: Custom, Text, Internet, Game, Sport,
Movie and Dynamic Contrast.
Brightness
Menu Description
Brightness When OSD is not on the screen, push the button to adjust brightness.