Apple iPods 101 - Manual (Page 29)

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Optimize your Import Settings
The first thing that you need to do is make sure that your
import settings are at their optimum best for the spoken
word and audio books. The following steps will ensure that
your import settings are the best that they can be:
 Open up iTunes and click on the preferences dialog.
 Click on the advanced icon. Then click on the
importing tab.
 Choose the on CD insert to show songs. You don’t
want to choose the auto-import because when you are
in the process of importing an audio book there are
some steps that need to be completed before the
import begins. If the import begins automatically
make sure to stop it.
 In the import using pop up choose the AAC encoder.
You’ll get higher quality when you choose this format
as well as get better support for your audio
bookmarks.
 When the setting pop up comes up, choose custom.
 Choose a stereo bit rate of 64 kbps when the AAC
encoder setting dialog appears. You’ll also want to
choose (1) sample rate of auto, (2) channels of auto,
and (3) make sure that optimize for voice is checked.
 Click okay.