Sony NEX-7 - Manual (Page 19)

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Picture Effect Settings
Control dial L
(Off) Does not use the Picture Effect function.
(Toy Camera) Creates the look of a Toy Camera photo with shaded
corners and pronounced colors.
You can set the color tone with the control dial R.
(Pop Color) Creates a vivid look by emphasizing color tones.
(Posterization) Creates a high contrast, abstract look by heavily
emphasizing primary colors, or in black and white.
You can select primary colors or black and white
with the control dial R.
(Retro Photo) Creates the look of an aged photo with sepia color
tones and faded contrast.
(Soft High-key) Creates an image with the indicated atmosphere:
bright, transparent, ethereal, tender, soft.
(Partial Color) Creates an image which retains a specific color, but
converts others to black and white.
You can select a color with the control dial R.
(High Contrast
Mono.)
Creates a high-contrast image in black and white.
(Soft Focus) Creates an image filled with a soft lighting effect.
You can set the intensity of the effect with the
control dial R.
Set the mode.
Set the option.