Sony KDL-55W950B - Manual (Page 215)

3D] → [Off].
The message [3D signal has been detected]
automatically appears when 3D signal is detected.
Deactivate the [3D Signal Notification] setting. Press the HOME button,
then select [Settings] → [Picture & Display] → [3D Settings] → [3D
Signal Notification] → [Off].
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