Alcatel-Lucent MVNE - Manual (Page 2)

02
Services for MVNE
Introduction
In saturated telecommunications markets, the Mobile
Virtual Network Operator (MVNO) model is currently
promoted by the regulatory authorities to stimulate
competition. Far from being simple minute resellers,
most MVNOs differentiate from mobile operators by
adding value to mobile offers with brand appeal,
distribution channels, convergent capabilities
(quadruple play), exclusive content and more.
The MVNO model offers business opportunities to different
players:
• Fixed operators who want to capitalize on fixed-mobile
convergence and to evolve towards quadruple play through
MVNO
• Brand companies (media companies or retailers) who want to
leverage their brand and premium content, or distribution
networks, to provide differentiated services
• Mobile Operators who want to host MVNOs on their
network to maximize their radio capacity usage and
investment
• Mobile Operators who want to diversify their offer with
international development (e.g. in countries
where they do not own a license) or by addressing, distinctly,
specific market segments (ethnics, youth…)
Technically speaking, as they do not own a spectrum license,
MVNOs must be hosted by an existing mobile operator for the
radio part of their network. Conversely, for their core network
and their business systems (billing, customer relationship
management), MVNOs are free to re-use the assets
of an existing mobile operator or to have their own solution.
This latter choice (named Full MVNO model) is the preferred
option for MVNOs who want to differentiate from other
operators and promote a distinctive offer.
For these Full MVNOs, Alcatel-Lucent proposes the Mobile
Virtual Network Enabler (MVNE) Solution, a shared risk model
with Alcatel-Lucent owning, hosting and operating the MVNE
platform. through this Convergent solution, Alcatel-Lucent
delivers the corresponding services to the MVNO and enables
it to launch, in a time and cost-effective mode,
differentiated services.
MVNE: Definition and Deliverables
The graphic below gives an overview of the Alcatel-Lucent
MVNE Solution:
The Alcatel-Lucent MVNE Solution consists of the following
technical components, which can be owned and operated by
Alcatel-Lucent in a Hosted Model (cf. Managed Services option):
• IT Management platform aims at supporting MVNO’s
business processes, for example: CRM, advanced billing, self-
care functionalities, interface with mobile operators
or MVNO, marketing and pricing tools.
The MVNE IT Management platform is provided by
Capgemini, a recognized leader in IT consulting and
services, further to a partnership signed with Alcatel-Lucent
to provide a complete and fully integrated MVNE/MVNO
Project
Services
Spatial
DMSC
iGGSN
HLR/
AuC
SMS
C
MMS
C
WAP
Gw
VMS
Hosting Services Business Operations
Launch
Services
Call Center
Level 2
Content
services
(Kiosk...)
Application
services
(PIM, Mail...)
Infrustructure
services
(IN, Mediation...)
Integration
with MNO
Core
Network
MNO Managed Services
Customer Management
Marketing Sales Order Support
Billing/Payments/Dunning
Provisioning/Collection/Rating
IT Management Platform
Convergent Service Platform
MVNO Platform
Service Network Platform
MNO Team
MNO IS
MNO
Platform
MNO
Network
MVNO Users
MVNO IS
MVNO
Third-party
Logistics
Content
Bank
Customer
scoring
Integration
with MNO IT
Integration
with MNO
Service
Platform
Interaction
with MNO
Team
Interaction
with MNO
Team
Integration
with MVNO
IT and
Partners