Apple MacBook Pro (17-inch, Mid 2010) - Manual (Page 66)

66 Chapter 4 Problem, Meet Solution
Locating Your Product Serial Number
Use one of these methods to find your computer’s serial number:
 Turn your MacBook Pro over. The serial number is etched into the case near the hinge.
Serial number
 Choose Apple () from the menu bar and then choose About This Mac. Click the
version number beneath the words “Mac OS X” to cycle through the Mac OS X version
number, the build version, and the serial number.
 Click the Finder icon and open /Applications/Utilities/System Profiler. Click Hardware
in the Contents pane.