LG MBA 9120 - Manual (Page 17)

17
NEGOTIATIONS
Company Name: LG Electronics_______
Product Name: Internet refrigerator (IR)_
Customer’s Concern Type of Concern Possible Response
Price is too high
Price “The price includes the ability to
have many functional household
appliances built into the most
technologically advanced kitchen
product available on the market”
I am not too familiar with
computers and I am a little
concerned about learning how
to use it
Time “The unit users MS Windows and is
very user friendly. The programs
are all accessible via touch screen
and the main, and sub, menu is
very intuitive”
Have not heard too much
about LG Electronics
Source/Product “LG Electronics (LGE) currently has
sales of over $5.6 billion and is a
division of LG Group, which is
headquartered in Seoul, Korea. LG
Electronics began manufacturing
refrigerators in 1965. Today, LG
Electronics has over 72 subsidiaries
and 55,000 employees around the
world and is known for their use of
technology in integrating that
technology into useful products.
I don’t want to have to get up
to change the channel on the
TV.
Product “The system comes with a fully
functioning remote.”
Metallic finishes usually show
fingerprints.
Product “We have developed a finish that is
extremely easy to clean; however,
the finish is very resistant to
showing marks left from normal
use.”
XYZ company has always
provided good service.
Source “We take pride in both our product
and our warranty and will back it up
with equal or better customer
service.”
We don’t have a LAN
connection.
Price “A LAN connection is definitely
recommended but not a necessity.
Your cable company or telephone
company could install a connection
when you are ready to upgrade.”
We want all of our appliances
from the same vendor.
Source/Product “We do offer a great number of
appliances and will continue to
expand to meet our client base.’