The industry's best overall picture quality, Functions that improve usability, Up to 4x enlargement of image zones — digital zoom – Panasonic TH-50PHD7WK/WS User Manual

Page 3: Enhanced screen saver functions, Energy-saving functions, Front button control, Fan-less quiet operation, Vertical mounting

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Weak pre-discharge emissions

×

12

(Contrast: 550 : 1)

Emission intensity

1 field

Strong pre-discharge emission

×

1

(Contrast: 400 :1)

Emission intensity

1 field

Weak pre-discharge emission

×

1

(Contrast: 4000 :1)

Emission intensity

1 field

Conventional

Real Black Drive

The Industry's Best Overall Picture Quality

New Super Real Gamma System

Conventional

Adaptive AGC

Conventional

Active I/P Conversion

Conventional

Conventional

MPD Noise Reduction

High-Contrast Images with a High S/N Ratio —
Adaptive AGC

Our previous automatic gain control (AGC) detected the brightness
level of the entire image, then boosted it as necessary. This had a
drawback, in that it tended to increase noise and black-out parts of
the image where the video signal did not require boosting. Adaptive
AGC raises contrast while suppressing noise by detecting and
boosting only the image edges.

Note: The default setting for the Adaptive AGC is OFF.

Technologies for Improving Picture Clarity and
Colours

Cleaner Moving Images —
High-Precision MPD Noise Reduction

This newly developed technology dramatically reduces MPD (Motion
Picture Disturbance) noise to deliver crisp, clean moving images.
Using a Panasonic original algorithm, it detects motion patterns that
tend to generate noise and makes the necessary adjustments to
maximize image quality. And it does this without diminishing the
quality of stationary objects, such as those in the background.

Vibrant Colours and Natural Skin Tones —
3D Colour Management System

3D Colour Management System is a new correction process that
works in a three-dimensional colour matrix (hue, saturation, and
brightness) rather than the conventional two-dimensional colour
difference plane. By correcting hue and brightness independently and
providing finer control, this process delivers vibrant colours and
natural skin tones.

Note: The default setting for the 3D Colour Management System is OFF.

Technologies for Enhancing Resolution and
Sharpness

Better Vertical Resolution — Active I/P Conversion

The Active I/P (Interlace/Progressive) Conversion system detects
slow movements more precisely by increasing the range for detecting
moving-picture and still-picture pixels. This reduces I/P conversion
noise that often occurs when reproducing tiny movements, thereby
producing crisper images while raising the vertical resolution in
interlaced images.

Functions that Improve Usability

Picture-In-Picture mode
superimposes a small sub-screen
picture over a full-screen picture.

COMPONENT 1

COMPONENT 2

COMPONENT 1

COMPONENT 2

COMPONENT 1

COMPONENT 2

Picture-And-Picture mode splits
the screen in half and shows
different pictures on each half.

Picture-Out-Picture mode displays
a small picture on the right side of
the screen.

4

5

Conventional

stripe rib structure

New bounded cell

structure

1x

2x

3x

4x

Two Different Images on One Screen —
Dual Picture Mode

You can simultaneously display images from any two different kinds of
AV sources connected. Or, adding one of the optional terminal boards
lets you display images from two of the same type of image source,
such as two PCs or two DVD players. This function allows you to take
full advantage of the plasma display's large screen.

Up to 4x Enlargement of Image Zones —
Digital Zoom

This function lets you enlarge a portion of
an image by up to four times normal size
and display it on the full screen. Use this
function to give your presentations greater
impact.

*Digital Zoom does not work in Dual Picture

mode. Images of SXGA resolution or higher
from a PC or RGB source may not enlarge
correctly. Some degradation occurs when
images are enlarged.

Huge Display Equivalent to 260-inches —
Multi-Screen Applications

The built-in image-enlarging function makes it easier to set up multi-
screen displays featuring four (2 x 2), nine (3 x 3), or sixteen (4 x 4)
units. For example, with sixteen 65-inch displays you can configure a
huge display equivalent to 260 inches by simply connecting ordinary
cables. That's the kind of display that catches eyes at shopping malls
and event sites. This function works with component video signals, so
you can use enlarged images from DVD and other high-quality
sources in your display.

*The image-enlarging

function operates on
video signal and on
PC/RGB signal up to
XGA mode. However,
a normal display may
not be obtained with
some PC/RGB
signals.

Note:The ambient temperature varies depending on the installation location.

Provide sufficient air conditioning for surrounding conditions.

Technologies for Increasing Contrast and Gradation

Stunning 4000:1 Dark-Area Contrast* —
New Real Black Drive System

By reducing the pre-discharge
emission when reproducing
black, the New Real Black
Drive System provides deeper,
richer blacks and a stunning
4000:1 contrast*. The result is
dramatically enhanced image
clarity and realism.

* For the SD models.

Even Higher Bright-Area Contrast —
Deep Black Filter

The front protective glass of the plasma display panel incorporates a
Deep Black Filter that suppresses light transmittance and slashes the
amount of external light reflected. This helps our displays achieve the
industry's highest level of contrast when viewed in bright
surroundings.

1,536 Shades of Gradation in Dark Scenes —
New Super Real Gamma System

In scenes with low brightness levels, the New Super Real Gamma
System reproduces gradation in steps equivalent to 1,536 shades. In
other words, this original, non-linear signal processing system
provides superior performance at brightness levels where the human
eye sees best. As a result, it adds subtle nuances to darker scenes
and gives images greater depth.

Technologies for Increasing Brightness

10% Brighter Images —
New MACH Panel with Bounded Cell Structure

The New MACH (Multi-
facet Asymmetrical
Configuration Hyper-pixel)
Panel features a bounded
cell structure in which
wall-like ribs are used to
wrap each individual cell.
By increasing the area in
which the phosphor can
be applied, this
dramatically improves both light-emitting efficiency and intensity.
Furthermore, improvements to the drive circuit and plasma gas inside
the panel have enabled Panasonic to boost peak brightness while
actually lowering power consumption compared with our previous
models. As a result, peak brightness is boosted by 10% compared
with a previous Panasonic model.
The new panel structure boasts a long service life of 60,000 hours*. A
newly developed phosphor also raises the plasma displays'
resistance to static-image screen burning to the same level as CRT
displays.

*The time until panel brightness is reduced to half its initial level. The service

life given above is intended as a guideline when displaying standard moving
images. However, this time varies depending on the content of the images
displayed and the usage environment.

Enhanced Screen Saver Functions

A variety of screen saver functions help minimise the risk of uneven
phosphor aging. You can also use the timer to set the screen saver
operating cycles, operating time, and start and stop times. This lets
you make settings that match your application.

•White Bar Scroll:

White bars move across the screen from left to

right at regular intervals. Good for ordinary still-image displays.

•Screen Reversal:

Displays images
with the black and
white reversed.
Good for text
displays.

•Side Panel Adjustment:

Brightens the black
bands on the sides
of the screen when
displaying images
in the 4:3 format.

•Wobbling:

Shifts the image's position by several pixels at fixed

time intervals.

•Peak Limit Mode:

Lowers the peak brightness level

(image contrast) by 30%.

Energy-Saving Functions

A broad range of environment-friendly functions help minimise energy
consumption.

•DPMS (Display Power Management Signaling)

Power is automatically turned on or off in response to a sync signal
from the PC connected to the built-in PC input terminal.

• Auto Power Off

When you're using a device connected to the multi-function slots,
the display panel goes into standby mode after about 10 minutes if
no sync signal is received.

• Power Save Mode

Reduces the display's brightness.

• Standby Power Save Mode

Reduces power consumption when on standby. (Start-up may take a
few moments once the display is in this mode.)

Front Button Control

The five buttons on the front bezel give you
instant access to all major functions via an
easy-to-read on-screen menu display.

Fan-Less Quiet Operation

Our "silence engineering" has eliminated the
need for a fan — and fan noise — giving you the kind of quiet
operation that makes for a more pleasant viewing experience.

(TH-65PHD7 and TH-50PHD7 feature a noise-suppressing silence design.)

Vertical Mounting

Panasonic plasma display can be
positioned vertically to display
portrait images and can serve as
an effective storefront electronic
signboard.

•Optional Fan Kit for Vertical

Mounting Applications

TY-UPK50HV7 (for TH-50PHD7)
TY-UPK42HV7 (for TH-42PHD7)

* Operating temperature: 0 to 35

°

C

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