Oki 8c Plus - Manual (Page 4)

4 OKIPAGE 8c Plus
The use of colour
Recent advances have brought colour to the desktop in a way
that could not have been imagined a decade ago. It has been
shown that using colour in print can increase memory
retention by up to 65% and readership by as much as 40%,
not to mention the added impact that it provides. As colour
becomes more and more accessible it is essential to
understand the importance of colour and how best to use it.
People use colour for different reasons; it has become a very
important tool and is used widely in marketing to grab
attention and communicate ideas, and when used effectively
can alter the viewer’s perception.
Colour can be used in text documents as well as for graphics.
It can be used to emphasise headings or particular words
which would otherwise be lost in the vast array of black and
white. Colour adds impetus to a company logo and can be as
important as the design itself. The use of colour also makes a
document easier to comprehend and can convey information
at a glance. For example, using red to highlight negative
figures in a spreadsheet.
The use of colour should be considered an integral part of
any presentation or document and not added at the end as an
afterthought.