Asus Maximus III Formula - Manual (Page 61)

5. ROG connector (3-pin ROG)
This connector is for the box (labeled as Republic of Gamers) on the
heatpipe assembly. Connect the cable of the box and it lights when the
system is on.
4. USB connectors (10-1 pin USB910; USB1112; USB13)
These connectors are for USB 2.0 ports. Connect the USB module cable
to any of these connectors, then install the module to a slot opening at the
back of the system chassis. These USB connectors comply with USB 2.0
specification that supports up to 48� Mbps connection speed.
Never connect a 1394 cable to the USB connectors. Doing so will damage the
motherboard!
You can connect the USB cable to ASUS �-Connector (USB, blue) first, and
then install the Q-Connector (USB) to the USB connector onboard.
ROG Maximus III Formula 2-33