Samsung EV-NX200ZBABUS - Manual (Page 24)

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Concepts in Photography
Bounce Photography
Bounce photography refers to the method of photography which
redirects the light from the subject to the ceiling or walls so that the
light spreads evenly. Normally, photos captured with flash may appear
unnatural and cast shadows. Subjects in photos captured with bounce
photography cast no shadows and look smooth due to evenly spread
light.