Sony DCR-IP5 - Manual (Page 110)

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number held in a cookie) which is associated with individually identifiable information,
to enable you to participate in contests, chat rooms, on bulletin boards, to fill out a
registration, or to order products and services using these sites. SEL may combine the
information you provide on our Web sites with information we may collect offline from
you or from third parties so that we can more effectively tailor our site, services and
offerings to you.
Unless you instruct us otherwise , SEL may contact you to provide information about
products, services, promotions, contests, or other activities or offerings that may be of
interest to you. You can instruct us whether or not you wish to be contacted by
checking or unchecking the box indicating your preference, as applicable, at the place
where your information is collected, or by other means (such as an email request). In
addition, with each communication you receive from SEL, you will be given the
opportunity to indicate if you do not wish to receive future communications.
SEL will not share the personal information you provide on the SEL Web sites with any
other parties, except (a) with your consent, (b) as may be permitted or required by law
or court order and/or (c) to persons or companies with whom SEL contracts to carry
out the internal operations of the site or our business (for example, to send you a
promotional item that you have requested on the site.)
With your consent , SEL may share your personal information with other affiliated Sony
companies (i.e., (i) Sony Corporation, (ii) any company of which more than 50% of its
outstanding shares are owned by Sony Corporation, directly or indirectly, and (iii) any
company with the name “SONY” as a part of its trade name) who may want to contact
you about products, services or other offerings that may be of interest to you. Further,
with your consent
, SEL may share your personal information with specific third parties
outside of the Sony group of companies who may want to contact you about products,
services or other offerings that may be of interest to you. Each of these companies may
have their own privacy policies. SEL will seek to obtain your consent at the place where
the information is collected either by an “opt-out” or “opt-in” method, or by other
means (such as an email request). If you consent to receiving communications from any
of these affiliated Sony companies, or third parties, you will need to communicate with
them directly if you later decide that you no longer wish to receive their
communications.
Use and Disclosure of Anonymous Aggregated Information
SEL may also collect, aggregate and maintain anonymous information about the visitors
to our Web sites, such as visitors hobbies, interests, purchasing habits, music
preferences, and the like. This data can then be used to tailor SEL’s Web site content and
advertising to deliver a better experience for our visitors. SEL may also share such
aggregate information about our visitors with advertisers, business partners, sponsors,
and other third parties; for example, to inform them about the percentage of male/
female visitors or percentage of visitors within a particular age range.
Security
SEL takes great care in maintaining the security of your personal information and in
preventing unauthorized access to it through the use of appropriate technology and
internal procedures. However, SEL does not guarantee that unauthorized access will
never occur.