Fitbit One - Manual (Page 10)

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9. Your tracker will connect to Fitbit.com. This can take up to a minute.
10. Once your tracker has connected to Fitbit.com, enter a greeting and click
Next . The greeting is what you will see each time you pick up your Fitbit One
and can be your name or any 8 character long combination of letters or
numbers.
11. Your personalized greeting will now be sent to your tracker. This can take up
to 30 seconds.
12. When your tracker has been linked with your Fitbit account, you will see a
“You’re all set” screen. Take some steps with your tracker and sync it to your
account to see your stats on your Dashboard.