Questionnaire – DYSON DC23 User Manual

Page 11

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Wash filter with cold water at least every 3 months.

QUESTIONNAIRE

1 This vacuum cleaner is…

My first vacuum cleaner (please go to question 3)

A replacement vacuum cleaner

An additional vacuum cleaner

2 Which brand of vacuum cleaner are you replacing or adding

to?

Dyson

Electrolux

Hoover

LG

Miele

Nilfisk

Vax

Wertheim

Volta

Other, please specify

3 Why did you choose to buy a Dyson vacuum cleaner?

(Please rank in order, 1-5. 1 being the most important).

Dyson reputation

Good for pet hair pick-up

No loss of suction

Previous experience of Dyson

HEPA filter/benefit for asthma and allergy sufferers

Features

Price/special offer

Wanted a bagless cleaner

Compact and easy to store

Store staff recommendation

Picks up more dust than others

Latest model/technology

Reliability/quality

Friend/family recommendation

Other

4 Where did you first hear about Dyson?

From friends and family

Saw it on the internet

From TV/a magazine advert

Saw it in a store catalogue

Saw it in a store

Recommended by salesperson

5 Where did you look for additional information?

Dyson website

Online reviews and forums

Talked to retail staff

Retail catalogue

Didn’t do any additional research

6 Do you own other Dyson products?

Handheld

Fan

Vacuum cleaner

Handstick

No


7 What is your average household income?

Less than $45,000

Between $45,000 – $74,999

Between $75,000 – $100,000

Over $100,000

8 Do you have any household pets?

Dog

Cat

No

Other

9 Does anyone in your household suffer from any of the following?

Asthma

Allergies

No

10 To which age group do you belong?

16 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

11 Would you recommend a Dyson vacuum cleaner to your family

and friends?

Yes

No

12 Do you have children?

Pre-school

Aged 5-17 years

Aged +17 years

Children no longer at home

Pregnant

No children

13 Which best describes your house?

(Tick one from each column).

Own house

Up to 2 beds

Rented house

3-4 beds

Own apartment/villa

More than 4 beds

Rented apartment/villa

Share accommodation

Live with parents

Please take a few moments to answer our questions.
They will help us develop new products for the future.

THANK YOU FOR YOUR TIME

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