Nintendo 3DS - Manual (Page 49)

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Last Updated: November 21, 2010
Nintendo is dedicated to protecting your privacy and handling any personal information we obtain from you with care and respect. By accepting
the Nintendo 3DS Service User Agreement, you consent to and accept this Nintendo 3DS System Privacy Policy (“Privacy Policy”). This Privacy
Policy describes, among other things, the types of information collected about you by Nintendo when you use the Nintendo 3DS System; how your
information may be used; when it may be disclosed; how you can control the use and disclosure of your information; and how your information
is protected. This Privacy Policy applies only to information collected from your Nintendo 3DS System by Nintendo of America Inc. or its parent
company, Nintendo Co. Ltd. (individually and collectively, “Nintendo”). Information that you may submit to Nintendo through any of its Web sites or
any other Nintendo product or service is subject to the applicable privacy policy posted at support.nintendo.com. This Privacy Policy should be read
in conjunction with the Nintendo 3DS Service User Agreement and Code of Conduct. All capitalized terms not defined in this Privacy Policy will have
the meaning set forth in the Nintendo 3DS Service User Agreement.
CHANGES TO THIS PRIVACY POLICY
We may revise and update this Privacy Policy from time to time. Please review the most recent version of this policy frequently by going to
support.nintendo.com or contacting us at 1-888-977-7627. When we update this Privacy Policy, we will revise the “Last Updated” date above.
INFORMATION COLLECTED
Personally Identifiable Information. “Personally Identifiable Information” or “PII” is information that identifies you as an individual, such as your
full name, address, telephone number, or email address. We only collect PII that you provide to us. If you choose not to provide us with certain PII,
you will be able to continue using your Nintendo 3DS System, except that your use of features or applications that require the disclosure of certain PII
may be limited or unavailable.
We may add to or update the PII you provide on your Nintendo 3DS System with data collected from other sources, including offline sources (e.g.,
consumer service transactions such as repairs, part orders or purchases). If we combine information collected offline with information collected
through the Nintendo 3DS System, the combined PII will be treated in accordance with this Privacy Policy.
Non-Personally Identifiable Information. In addition to the PII you provide to us, we may collect Non-Personally Identifiable Information from
you. “Non-Personally Identifiable Information” or “Non-PII” is information that does not identify you as an individual. This includes information such
as your Mii profile information, age, gender, geographic area, game-play data, online status, Nintendo 3DS System serial number and device ID,
device certificate information, cookies, Friend Codes, wireless access point information, Internet Protocol (“IP”) address, and Media Access Control
(“MAC”) address. We may link your PII with Non-PII or Aggregate Information that we collect from you. Some of the ways in which we collect Non-
PII are described in more detail below.
• Web Beacons: Certain Nintendo 3DS System online applications may use a common Internet technology called “Web Beacons” which are
small graphic images placed on a Web page, on a Web-based document, or in an email message, designed to collect certain information
and monitor user activity online. We may use Web Beacons to collect information such as IP address, MAC address, the URL of the page the
Web user comes from, and the time the Web Beacon is activated (such as when you view the Web page, advertisement, or email containing
the Web Beacon). We may use the information collected through Web Beacons, for example, to determine how to improve the Nintendo
3DS System applications by seeing which areas, features, and products are most popular; to personalize the Nintendo 3DS System services
and make recommendations based on downloaded products; and to complete transactions you have requested.
• Cookies: Certain Nintendo 3DS System online applications may use cookies, which are small text files that a Web site places on your
Nintendo 3DS System. These files identify your Nintendo 3DS System and record data about your visit so that when you return to a Web
site, the site recognizes your Nintendo 3DS System and can personalize your visit. Cookies may be linked to your transaction history, online
game play or other information. We may use information collected by cookies, as well as other tools such as log files and Web Beacons,
for example, to determine how to improve the Nintendo 3DS System applications by seeing which areas, features, and products are most
popular; to personalize the Nintendo 3DS System services; make recommendations based on downloaded products; and to complete
transactions you have requested.
• Nintendo Wireless Communications: Your Nintendo 3DS System is automatically assigned an IP address by your Internet Provider when
you connect to Nintendo via wireless communications. Nintendo receives a log file of your activities that may include, for example, your
IP address, MAC address, cookie information, transaction data, settings and download activity. We may use these log files, for example, to
monitor traffic on our Web sites, to facilitate your use of Nintendo 3DS System features and applications, and to troubleshoot technical prob-
lems. If you do not want Nintendo to collect this information, you should turn off wireless communications on your Nintendo 3DS System.
Aggregate Information. We also may collect and aggregate certain information about our users’ game play, age, gender, search terms,
clickstreams, and purchases for the purposes of advertising and improving the Nintendo 3DS System features, applications, games, and content.
“Aggregate Information” is Non-PII that is combined with the Non-PII of other users.
HOW INFORMATION IS USED
We may collect PII, Non-PII, and Aggregate Information from you on your Nintendo 3DS System in order to: (i) fulfill your requests for products,
services, and information, including to send you commercial and non-commercial messages and to process orders you have placed through your
Nintendo 3DS System; (ii) contact you in connection with games, contests, sweepstakes, surveys, promotional materials, and product changes; (iii)
facilitate your use of Nintendo 3DS System applications and features, such as StreetPass Communications and communications with other users;
(iv) customize the content, features, and advertising available through the Nintendo 3DS System, such as your Nintendo 3DS Shop catalog and
other catalogs; (v) set up repair orders and respond to other consumer service inquiries; (vi) provide you back-end services, such as system updates,
system messages, and free games, applications, trials, and content; (vii) analyze the use of the Nintendo 3DS Service, games, and applications
and information about our users for demographic studies, quality assurance and to understand and improve our service offerings; (viii) facilitate
demographic studies and quality assurance; (ix) prevent potentially illegal or offensive activities or to enforce our rights or the rights of our users;
and (x) for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
DISCLOSURE OF INFORMATION
We may facilitate the disclosure of PII, Non-PII and Aggregate Information when you use the Nintendo 3DS System. For example, information such
as your Mii name, Mii profile information, online status, Mii greeting, and other User Content or game-play information may be displayed to other
users when you use the online features of the Nintendo 3DS System.
• Third Parties. We may share PII, Non-PII, and Aggregate Information with our vendors to help us perform various functions necessary
to operate our business or fulfill your requests (for example, completing downloads or purchases, developing and executing marketing
campaigns, etc.). We also may share such information and any User Content you create with third parties. We may share your PII, Non-PII,
and Aggregate Information with third parties to complete your transactions and provide you with advertising and other promotional
materials on your Nintendo 3DS System.
• StreetPass Communications. Certain Nintendo 3DS System features and games allow other Nintendo 3DS System users to automatically
contact and interact with you. The StreetPass Communications feature allows Non-PII and User Content that you have provided or that is
stored on your Nintendo 3DS System to be shared automatically with other Nintendo 3DS users via a wireless connection, the Nintendo
Zone or a StreetPass Communication Point. You understand that you have no expectation of privacy in User Content shared via StreetPass
Communications. When StreetPass Communications are enabled on your Nintendo 3DS system, you may not only receive User Content
from other users but advertising or other promotional materials from Nintendo and third parties. You may disable this feature at any time
through the Nintendo 3DS System settings.
• Friends. In addition, you may add Friends to your Nintendo 3DS Friend list by exchanging friend codes or friend cards. Through the
Nintendo 3DS Friend list and Friend messaging features, certain information that you have provided or that is stored on your Nintendo 3DS
System, such as your Mii name, Mii profile information, Mii greeting, online status, rankings, and other User Content or game-play informa-
tion, may be shared with your Nintendo 3DS Friends.
• Legal and Business Purposes. We may disclose PII in order to comply with legal process, to respond to claims or inquiries, or to protect
the rights, property or personal safety of Nintendo, our users, or the public. Information about our users, including PII, may be disclosed as
part of any sale or transfer of company assets, if permitted by and done in accordance with applicable laws. We also may disclose your PII
for any other purposes pursuant to your consent.
Please do not to share PII about yourself or otherwise store such information on the Nintendo 3DS System except where necessary
to complete a transaction. You are responsible for any User Content that you share through the Nintendo 3DS System and for ensur-
ing that such information does not contain any PII. Please be aware that other Nintendo 3DS System users may be able to store or
share with third parties information that you provide them through your Nintendo 3DS System.
MARKETING AND ADVERTISING
We may collect and use your PII, Non-PII, or Aggregate Information for marketing purposes, including the delivery of advertising and other
promotional materials to you through the Nintendo 3DS System. For example, we might deliver messages to your Nintendo 3DS System that offer
discounts on Nintendo games or products. You may be able to opt-out of receiving these messages through the Nintendo 3DS System settings or as
otherwise described to you in the marketing message.
Nintendo 3DS System Privacy Policy