Self-service and point of information – Elo TouchSystems Toucmonitor User Manual

Page 6

Advertising
background image

Self-service
and point of
information

Kiosks allow customers to complete self-service
transactions, expand inventory reach by providing
in-store access to online products, and help build
customer loyalty. Brand marketers use kiosks to
educate potential customers, getting a consistent
message across without employing sales people.
The touch interface is universal and can be used
by anyone regardless of language, education, or
socioeconomic or cultural background.

Here are some of the vast range of applications
using Elo touch technology in retail self-service
kiosks:

Multimedia booths provide information

and advertising to shoppers, from mobile
phone services to specifications on consumer
electronics

POS and merchandising kiosks supply in-store

product information and promotional displays
and, in some cases, even dispense products

Employment application-tracking systems

ease the recruitment process

Return and refund kiosks speed the processing

of returned merchandise

Rental application kiosks allow customers to

rent anything from a tool to a truck

Gift registry kiosks make it easy for customers

to find the right gift

Customer loyalty program kiosks encourage

purchases that generate rewards

Digital photo stations enable self-service

printing and picture sharing

“Our survey asked participants to choose the two
most influential suppliers in each of ten categories…
There were several categories in which a single
vendor was way ahead of the pack. One such
category was enclosures, … touchscreens and
monitors was another: Elo TouchSystems was the
front-runner, with [the other leading brand] coming
a respectable distance behind as second.”

Kiosk Business magazine

Advertising