Sega GAME SHOW - Manual (Page 8)

IMPORTANT MERCHANDISING TIPS
FOR BEST RESULTS, ARRANGE PREMIUM PLUSH
TOYS, HIGH PERCEIVED VALUE TOYS AND PRIZES AT-
TRACTIVELY WITHIN THE PRIZE DISPLAY BIN.
PRIZES SHOULD BE ARRANGED WITHIN THE DISPLAY
BIN TO OFFER THE PLAYER AN ENTICING AND DI-
VERSE SELECTION OF PRIZES AVAILABLE.
ALWAYS BLEND A VARIETY OF PRIZE CAPSULES IN
YOUR GAME TO APPEAL TO A BROAD RANGE OF
MALE AND FEMALE PLAYERS. A GAME THAT DIS-
PLAYS PRIMARILY TEDDY BEAR PLUSH FOR EX-
AMPLE, MAY ONLY APPEAL TO A SPECIFIC PLAYER
GROUP.
BE SURE TO MIX PRIZE VARIETIES AND PRIZES HAV-
ING THE MOST APPARENT VALUE IN ORDER TO AP-
PEAL TO PLAYERS YOUNG AND OLD, MALE OR FE-
MALE SO REPEAT PLAY OCCURS.
IT IS COMMON TO DISPLAY HIGH VALUE PRIZES IN
THE DISPLAY BIN AND ONLY INCLUDE 4 TO 5 PCS. OF
THIS PRIZE TYPE MIXED WITHIN THE BALANCE OF
THE PRIZE CAPSULE INVENTORY OF LOWER PRICED
MERCHANDISE IN ORDER TO MAINTAIN A CON-
TROLLED PRIZE VEND TO INCOME RATIO.