Samsung ELECTRA D300 - Manual (Page 4)

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Confidential Confidential
2. Target Customer & Key Needs 2. Target Customer & Key Needs
Target Customer
Target Target
Customer Customer
Unique Design with new dolphin concept
Powerful functions for presentation mode
Key Needs (Key Key Needs (Key
Buying Factor) Buying Factor)
• XGA & 3000 ANSI model will be a more popular concept in business market.
• Leadership in business solution choices & unmatched total cost of ownership
• Design gains more importance with picture quality in projector market.
• Small & Middle Business owner
• Value for money
• Office Solution company
• Presentation Purpose in ambient light
Monitor mode
(3,000 ANSI)