Sony Ericsson DVW-707P - Manual (Page 13)

New Technologies for
New Creativity
Advanced Digital Signal
Processing
The new and very sophisticated 12-bit Advanced
Digital Signal Processing (ADSP) of the new Digital
Betacam camcorders ensures not only superb
picture quality with a wide dynamic range (600%)
and enhanced tonal reproduction, but also offers
attractive operational features when setting camera
parameters. These camcorders have the familiar,
but vastly improved, menu-driven setup that allows
a very high level of user customisation.
This function is further enhanced with the use
of the ever-popular BSC-1 ‘Smart’ Setup Cards that
include an IC-based memory. These cards store
preferred settings for a camcorder, making
it possible to recreate a desired ‘look’ instantly
and effortlessly.
Design
From the outside, all three models look identical
and have a very similar appearance to their
predecessors the DVW-700P and DVW-700WSP -
although with some subtle but important
refinements. Operate these camcorders in any
working style, from ENG to Digital Cinematography,
and the very stylish and ergonomically designed
body is quickly appreciated. It sits comfortably on
the shoulder, thanks to its excellent weight balance,
and can be very firmly fitted on a gear-head or
tripod for more elaborate shots. Its low optical
axis is also helpful.
The operating weight, including a viewfinder,
battery, cassette, microphone and typical portable
lens, is only 7 kg (7 lb 7 oz).
13
Power HAD™ Technology
All new models employ Power HAD CCDs. Building
on the Hyper HAD™ system, with its On-Chip-Lens
layer that brought major improvement to camera
performance, further technological improvements
have been incorporated to implement Power HAD
technology. Power HAD sensors further reduce
vertical smear, allowing total freedom of picture
content. They also bring higher sensitivity to enable
shooting in low light conditions and contribute
significantly to outstanding signal to noise ratio
performance. The Power HADsensors of the
DVW-707P provide a sensitivity of F10.0
at 2000 lux (equivalent to 600 ISO or more) while
the DVW-709WSP and DVW-790WSP have a
sensitivity of F9.0 at 2000 lux (equivalent to
500 ISO or more).