Sony Ericsson DVW-707P - Manual (Page 4)

‘In-Camera’ Creativity
The result is the second generation of Digital Betacam
camcorders – created with the sole purpose of producing
perfect pictures. From the very first camera shot in a
production, the operator now has the power to make
unique creative contributions during shooting. Using these
models, so much more can now be done ‘In-Camera’ that
is in defiance of conventional wisdom. The new Digital
Betacam camcorders deliver outstanding "in-camera"
creativity!
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A camera is a creative tool and it should allow its user to
work smoothly and confidently, with no distractions or
worries.
When designing a camera, the vital first step is to determine
the tasks it will undertake. Then the optimum arrangement
that will enable an operator to fulfil these tasks can be
decided. This synergy is vital because the combination of
camera design and operator's skills has a powerful influence
on the final look of a production.
With these objectives in mind, and building on the digital
heritage and unrivalled imaging know-how of Sony, we
started the design of the new Digital Betacam camcorders.