LG MBA 9120 - Manual (Page 11)

11
List of Prospects & Decision-making method
used
Potential Sales Volume
I believe that the overall pattern of the
decision making process of this product is
really a combination of the Buyer Action and
Buyer Resolution theories. However, why and
when should I buy would, or could, fall out of
the process because it would indicate a need
(not too many people
need an $8K unit).
The product was released to limited sellers in
October of 2002, and just went nationwide on
April 11. The initial amount of units sold in the
first couple of months was over 300. I am
currently trying to get more detailed analysis from
the HQ regarding the sales and target markets.
People on tight schedules: People who are always
on the go.
Families whose kitchen is the hub of action in the
house
People who are interested in having music, TV
and/or the Internet in the kitchen.
People who are interested in having the very latest
technologies integrated into their lives.
People who want the very best regardless of cost.
People who want to have many features and
products combined and condensed—all in one-rs.