OWI Magic Quadrant for Global Enterprise 2H06 - Manual (Page 3)

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Evaluation Criteria
Ability to Execute
This axis evaluates notebook vendors on the quality
and efficiency of the processes, systems, methods or
procedures that enable their performance to be
competitive, efficient and effective, and to positively
impact revenue, retention and reputation. Ultimately,
global enterprise notebook providers are judged on
their ability and success in capitalizing on their
vision. Our evaluation of a vendor's ability to execute
is based on the following criteria:
• Product, which includes the breadth and
availability of the vendor's product portfolio
• Overall viability, which includes product quality
and consistency as well as the vendor's financial
strength
• Sales execution, which includes the availability of
specialized sales teams
• Market execution, which includes the vendor’s
market share in the global enterprise market
• Customer experience, which includes the vendor’s
ability to provide support and services
• Operations
Completeness of Vision
This axis evaluates notebook vendors on their ability
to convincingly articulate logical statements about
current and future market direction, innovation,
customer needs, and competitive forces and how
well they map to the Gartner position. Ultimately,
global enterprise notebook providers are rated on
their understanding of how market forces can be
exploited to create opportunity for the provider. Our
evaluation of a vendor's completeness of vision is
based on the following criteria:
• Market understanding, which includes
mechanisms for customer feedback
• Marketing strategy, which includes the vendor’s
ability to provide various professional services
• Sales strategy, which includes the vendor’s ability
to work with customers through its sales force and
sales tools
• Product strategy, which includes the vendor's
strength of R&D, capability in product design and
its ability to offer image stability
• Vertical/industry strategy, which includes the
vendor's ability to provide vertical-specific product
and service
• Innovation, which includes the vendor's ability to
have investment resources, expertise or capital for
consolidation, defensive or pre-emptive purposes
• Geographic strategy, which includes the vendor's
ability to provide products and services globally
Leaders
Notebook PC vendors in the Leaders quadrant
register the highest scores on Ability to Execute and
Completeness of Vision. These vendors have wider
geographic coverage, comprehensive sales
organization, financial stability, comprehensive
customer support, broader product portfolio, longer
product availability, and larger market presence.
Evaluation Criteria Weighting
Product/Service high
Overall Viability (Business Unit, high
Financial, Strategy, Organization)
Sales Execution/Pricing high
Market Responsiveness standard
and Track Record
Marketing Execution standard
Customer Experience high
Operations standard
Table 1. Ability to Execute Evaluation Criteria
Source: Gartner
Evaluation Criteria Weighting
Market Understanding high
Marketing Strategy standard
Sales Strategy standard
Offering (Product) Strategy high
Business Model no rating
Vertical/Industry Strategy standard
Innovation high
Geographic Strategy standard
Table 2. Completeness of Vision Evaluation Criteria
Source: Gartner