OWI Magic Quadrant for Global Enterprise 2H06 User Manual

Page 6

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6

execution for global customers lags that of leading
competitors. Toshiba has invested heavily in CRM
systems and has good customer support and service
capabilities, but it is yet to fully exploit these. The
result continues to be inconsistent sales execution
and customer support.

Recommendation: Toshiba should be considered as
a potential global supplier of notebook PCs,
especially if product quality and innovation is a high
buying priority. However, customers requiring high
levels of service and support with their notebooks
can experience inconsistent execution, especially if
operating in multiple locations.

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