Alcatel-Lucent Wireless Broadband - Manual (Page 3)

Alcatel-Lucent End-to-End IP Wireless-Broadband Solution 3
Meeting the fast-paced challenges
of universal broadband
WiMAX offers operators the opportunity to capture the three main pieces
of the universal broadband industry trend in a single technology, regardless
of whether they are building on an existing business and subscriber base, or
starting from scratch:
• Ubiquity – untethering the broadband experience from fixed locations,
for access anywhere
• Always on – continuous broadband availability from the moment
the end user wakes in the morning until they retire at night
• All-IP – delivery of broadband over 100 percent IP networks offering
optimized economics, simplicity and performance
However, in deploying WiMAX today, operators find themselves in unfamiliar
territory. The radio technology is new so standard procedures are not established,
and even for experienced mobile service providers, the IP networking aspect is
a whole new world. There is an elevated need for assurances of a fast, ready-to-
market approach, reduced risk and reduced network complexity — both for the
initial and subsequent steps in the business. Significant market changes must
be anticipated, as the arrival of mobile WiMAX devices and handhelds will soon
begin to change users’ needs from more classical PC-oriented services to more
personalized ones. The rapid ramp-up in subscribers and traffic will also put pres-
sure on service providers to maintain consistent, high-quality service delivery.
Figure 1. Today’s requirements for profitable service delivery
Strategic needs
• Move up value chain
• Make services more sticky, personalized
to leverage and monetize the
broadband connection
• New revenue streams,
business models
Operational needs
Despite rapid subscriber/
traffic growth:
• Maintain high QoS/QoE
• Control costs
Business-driver needs
• Rapid rollout
• Reliability: HSI and VoIP
• Solid terminal offer
Differentiate
offer, grow
revenue
Sustainable Expansion
3 Cs: cost-effective,
coverage and capacity
Start