Alcatel-Lucent Wireless Broadband - Manual (Page 4)

Alcatel-Lucent End-to-End IP Wireless-Broadband Solution 4
The requirements for launching a sustainable
WiMAX business play out in three steps:
Step 1: Cost-effective coverage and capacity – The initial need is to roll out
high-speed Internet and VoIP services quickly and economically, with a high
standard of QoS and quality of experience (QoE) for end users.
Step 2: Sustainable expansion – In the next phase, as your subscriber base and
resulting network traffic grows rapidly, you must maintain this outstanding
quality of experience and be able to scale the network at optimized cost.
Step 3: Differentiated services that grow revenue – Finally, your competitive need
will be to differentiate your service offer, with personalized mobile multimedia
applications that enable you to leverage the broadband connection and move
up the value chain. Not only can these steps generate new revenue opportuni-
ties, but also allow you to take advantage of new business models.
The Alcatel-Lucent End-to-End IP
Wireless-Broadband Solution for WiMAX
Alcatel-Lucent provides the industry’s first comprehensive solution for launching
a WiMAX business and addressing the long-term challenges of rapid growth
and service evolution. It includes the essentials required for rolling out suc-
cessful high-speed Internet and VoIP services today, using a fully integrated
and tested package that accelerates time to market and minimizes risk. With
its optimized, end-to-end approach, this solution supports exceptional QoS
and QoE for end users from its onset — and helps maintain service quality as
the number of subscribers scales to mass subscriber levels. It is also designed
to give you an advanced start when you decide to introduce rich, interactive
multimedia services over a growing spectrum of mobile devices. These differen-
tiated offerings can help increase revenues, maintain customer satisfaction and
reduce churn.