Ativa P75234 - Manual (Page 40)

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Alternate Setup Method
Configuring your WAN Media Access Controller (MAC) Address
All network components including cards, adapters, and routers, have a
unique “serial number” called a MAC address. Your Internet Service Provider
may record the MAC address of your computer’s adapter and only let that
particular computer connect to the Internet service. When you install the
Router, its own MAC address will be “seen” by the ISP and may cause the
connection not to work. Ativa has provided the ability to clone (copy) the
MAC address of the computer into the Router. This MAC address, in turn,
will be seen by the ISP’s system as the original MAC address and will allow
the connection to work. If you are not sure whether your ISP needs to see
the original MAC address, simply clone the MAC address of the computer
that was originally connected to the modem. Cloning the address will not
cause any problems with your network.