Alcatel-Lucent VoIP for Enterprise User Manual

Page 5

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05

Market Advantage Program – Marketing and Sales
Acceleration Services

Alcatel-Lucent has been working hand-in-hand with clients
to support successful sales and marketing campaigns that help
providers meet revenue targets for new Hosted VoIP services.

The Market Advantage program portfolio includes:

• Go-to-Market Services

• Primary research data, target market definition,

offer definition, competitive analysis, channel analysis

• Sales and Marketing Tools and Collateral development

• End user collateral, sales documentation and training,

TCO analysis tools

• Demand Generation

• Lead generation program development and support;

pilot sales program development and support main
Customer benefits

Alcatel-Lucent’s VoIP for Enterprise Hosted IP PBX Service
provides the following benefits:

• Accelerate Time to Market

Service Providers gain speed and agility to launch new services
by utilizing Alcatel-Lucent’s network operations center
infrastructure, end-to-end OSS/BSS solution, streamlined
processes and integration expertise. Providers can focus on
driving revenue through successful sales and marketing
initiatives and may choose to augment their own expertise with
Alcatel-Lucent’s Market Advantage Program capabilities.

• Optimize Investments

With minimal upfront investments in the CAPEX and
operations infrastructure needed to launch a service, and a pay-
as-you-grow business model, the Alcatel-Lucent Hosted IP PBX
Service enables the Service Provider to align OPEX costs with
revenue. The Provider gains flexibility with minimal risk and
the ability to quickly launch new services.

• Lay the Groundwork for Future Network-Based

Service Delivery

The Alcatel-Lucent Hosted IP PBX Service provides the
platform onto which additional network-based services such
as fixed mobile convergence, managed security, presence and
location services can be delivered. The hosted services model
provides a flexible model for introducing new services based
on customer demand and is backed by the innovation,
carrier-grade technology and operational expertise delivered
in the Alcatel-Lucent Hosted Solutions model.

Pre-Deployment

Deployment

Post-Deployment

• Voice readiness assessment

• Network planning and design

• Security assessment

• Dial plan creation

• Subscriber migration plan

• Detailed project plan

• Staging

• Station review

Objectives

• Ensure the existing network can support the

QoS required for voice calls

• Plan for implementation

• Deploy a fully functional network in accordance

with contracted specifications

• Ensure user is fully versed in the

features/functionality

• Provide high network availability

• Create/execute plan for growth

• Physical site review

• Installation

• Network integration

• OSS integration

• Provisioning

• Existing user migration

• Dial Plan implementation

• Security implementation

• Data network upgrade

• Program management

• Administrator training

• End-user training

• Remote technical support

• On-Site technical support

• Repair & exchange service

• Growth planning

• Change management

• Network management

• Consulting

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