Alcatel-Lucent Managed Business Network - Manual (Page 18)

Alcatel-Lucent Managed Business Networking Solution 18
VPN Consultative Marketing Program
Alcatel-Lucent’s VPN Consultative
Marketing (VCM) program helps ser-
vice providers develop and grow their
managed VPN services business. Our
dedicated experts provide market
data, business strategies and joint
marketing opportunities to accelerate
the go-to-market process. Alcatel-
Lucent understands that each service
provider has unique requirements.
The VCM program lets you choose
which type of consultation you need
— a short introduction to goals and
issues or more involved sessions that
address multiple aspects of your VPN
services business. The program offers: • Research – including the latest VPN market data to
help you make key business decisions. Our experts
can adapt the MBN business case based on real-life
experiences, global market trends and primary research
focused on specific business issues raised by existing
customers.
• Strategy – which draws on a wide range of industry
experts and works directly with service providers to
develop business strategies targeted to their customers
and their unique business requirements.
• Marketing – which offers joint marketing strategies
and activities with Alcatel-Lucent, delivering the
benefits of our global market reach. Whether through
a single activity or an integrated marketing program,
we can help promote your VPN services and accelerate
market adoption.
“With its integrated solutions approach,
including joint marketing and service
support, Alcatel-Lucent is clearly the
best candidate to help us expand our
footprint and enhance our service mix
so we can stay ahead of incumbents.”
a d r i a n h o b b i n s , c h i e f t e c h n o l o g y o f f i c e r ,
e x p o n e n t i a l - e