Sony ILCE-3000 - Manual (Page 35)

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Color
You can adjust the color easily in [Photo Creativity].
1 Set the shooting mode to (Intelligent Auto) or (Superior Auto).
2 Select (Photo Creativity).
3 Select [Color].
4 Select the desired color.
: You can make the color warm.
: You can make the color cool.
Select [AUTO] to restore to the original status.