Panasonic DMC-LZ30K - Manual (Page 67)

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VQT4V99
Taking Pictures with different picture effects [Creative Control] mode
For the [Creative Control] menu setting procedures. (→66)
[Expressive]
This effect emphasizes the color to make a pop art picture.
[Retro]
This effect gives a faded image.
[High Key]
This effect adds a bright, airy and soft feel to the overall image.
[Low Key]
This effect adds a dark and relaxing feel to the overall image and
enhances bright parts.