Canon 7S - Manual (Page 2)

Canon
... THE IMAGE OR RRECISION
Canon Inc., the largest camera manufacturer with
the tetest production facilities in Asia, ranks among
the tops In the photographic world
The following story shows how the camera company
has attained this enviable position.
Canon originated 37 years ago, in 1933, as a small
®oup of people devoted to the study and manufacture
of 35 mm still cameras. Two years later, in 1935, the
group successfully developed the first product which
embodied the results of its painstaking research
efforts. The camera was named KWANON. It was a
unique 35 mm camera with a high-speed focal piane
shutter (maxiimim shutter speed: 1/500th of a second)
and the fastest standard lens in those days (F 3.5).
In 1937, the group Invested
$ 500,000 in production
facilities and began operatingt^'^as an incorporated
company. (And the name KWANON meaning Goddess
of Mercy was changed to
world-fai
CANON which can be defined as meaning «Products
of high quality».)
O
In 1938 the company planned to
facti^^ ien^^i&sides producing
egan introducing a numbetcimodete------- —
lenses develo|¡fea byThems^elves. In
^^ár Canon perfected the fi^
f;^s a significant advance into
piiances.
anon resumed the production of preci:
till cameras inspite of the serious shorty
rials. Cameras steadily stimulate^
foreign demands as one of ^
its of peacetime
arkets in
CanorTopened
s sales an^ll^v^idlf^dfie United
pave the way foinncreased saies in over^
pegan to manufacture 8 mm rnpvie cameras
ectors and TV camera len^^sin 1956. It also
^ ground ip the field of the single-lens reflex
and(i established an office in Geneva,Switzer-
the fease of operation in Europe, in August
968, the dffiqp in Geneva moved to Amsterdam,
olland to further strenghten the Sales Network in
urope. In 19Bti^non Latin America Inc. was set
p jn PanamajM|^er sales and services in Latin
rica. InH^^^^ffi^on established an overseas
nétw5№^^SRlM|üs cameras in world-wide
l^^anon also embarked orHIie^^ufacture of medium
riced models such as 35 mm "EE-cameras and the
|-frame DEMI series. The CANONÉT,¿he first fully
Imatic EE camera was a pioneer and
^ debut
ered in a new camera age. To producé^sych
ameras CANON butit a 330,000-sq. m. factory p^rk
in a scenic district in the suburbs of Tokyo.
Canon has also made strenuous efforts to develop
special appliances other than cameras by combining
its precision engineering and lens optics techniques.
Canon Microfilm System, Electronic Calculators
Canola and many other special appliances-are making
great contributions to industry, the medical profession
and financial circles.
Canon has made remarkable progress through the
successive development of new products, technical
innovations, the reinforcement of its facilities and
increased sales. It Is now continuing its endless
advance as a camera company which serves the
whole world.