TOYOTA 2010 Matrix - Manual (Page 139)

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2-1. Driving procedures
Changing shift ranges in S mode (multi-mode type)
Shift the shift lever to the S position and operate the shift lever.
Upshifting
Downshifting
The initial shift range in S mode is automatically set to 4 or 5.
5-speed models: When the shift range is “4” or lower, holding the shift
lever toward “+” sets the shift range to “5”.