Samsung Digimax GX-1S - Manual (Page 107)

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Setting the Recorded Pixels and Quality Level
ƈ Set the basic colour tone of pictures. The default setting is (Bright).
ƃ Set in [Image Tone] in the [ Rec. Mode] menu. (p.96)
Bright Images are finished brightly, with high contrast and sharp focus.
Natural Images are finished naturally and suitable for retouching.
ƃ Settings cannot be changed in Scene mode. Setting is fixed to (bright).
INFORMATION
Setting the Image Tone