Sony DSC-S950 - Manual (Page 47)

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Shooting menu For details on the operation 1 page 34
You can change the brightness of the image, accompanied by effects.
See page 55.
Color Mode: Changing the vividness of the image or adding special effects
(Normal) Sets the image to standard color.
(Sepia) Sets the image to sepia color.
(B & W) Sets the image to black and white.
(Setup): Changing Setup items