More about the customers, The young at heart – Nokia 3510 User Manual
Page 26
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26 © NOKIA Nokia 3510 03.09.2001.ppt/ Nora Noll
More about the Customers…..
The Young at Heart
•
A very active life, highly independent, filled with creativity
•
Prefer products that save them time
•
Less materialistic, more aware of the need for personal fulfillment
in everyday life
•
More spirituality focused, into total design
•
Enthusiastic about lifestyle and consuming
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