Canon IXUS 55 - Manual (Page 58)

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By setting a photo effect before you shoot, you can change the look
and feel of the pictures you take.
Photo Effect Settings
Changing the Photo Effect
Shooting Mode
1 FUNC. Menu * (Effect Off).
See Menus and Settings (p. 26) .
*Default setting.
Use the or button to select
a photo effect and press the
FUNC./SET button.
Effect Off Records normally with this setting.
Vivid
Emphasizes the contrast and color saturation to
record bold colors.
Neutral
Tones down the contrast and color saturation to
record neutral hues.
Low Sharpening Records subjects with softened outlines.
Sepia Records in sepia tones.
B/W Records in black and white.