HID FARGO Card Design Guide - Manual (Page 26)

The Card Design Guide Book
26
HEALTH CARE
CHILDREN’S HOSPITAL: One of the nation’s leading pediatric hospitals
A smiling face and
the use of animal
shapes on the front
of the card help
provide a
measure
of comfort for the
hospital’s young
patients.
New patient-safety
measures require
caregivers to scan
their card’s bar
code and then the
patient’s chart before
administering drugs.
That information is
then transmitted
to a central patient
database.
The card’s custom
holographic foil
not only provides a
strong measure of
security, it’s often
a starting point for
communication
between hospital
staff and shy
patients.
The card’s colors
and simple design
were chosen for
their
ability to
communicate the
hospital’s pediatric
focus.
The magnetic
stripe restricts
floor
access and reduces
unwanted traffic
through intensive-
care units of the
hospital.
The hospital’s CEO
requested that the
hospital’s
mission
statement be
included on the back
of the card “as a
daily reminder of the
importance of our
mission.”
Key Concerns: access control, security, data tracking, brand enhancement, patient experience