HID FARGO Card Design Guide - Manual (Page 27)

ID CARD GALLERY
The club chose to
include a
custom
holographic foil
on the card as
a graphically
appealing way to
protect against
counterfeiting and
reduce fraud.
The magnetic
stripe facilitated
the introduction
of silver, gold
and platinum
membership
levels which
provide access
to special
sections of
each facility.
As the new kid
on the crowded
health-club
block, Fitness 4
Life aggressively
looks to reinforce
its
brand and
mission with
existing members
and prospects.
A sign-in / sign-out bar code tracks the use of individual
memberships and provides the club with valuable
information used to initiate
member-retention strategies
upon periods of non-use.
The magnetic stripe links to individual member profiles and
provides positive reinforcement and encouragement to individuals
on the workout machines as they approach their fitness goals.
LOYALTY & MEMBERSHIP
FITNESS 4 LIFE HEALTH CLUB: An ambitious new club chain
Key Concerns: attendance tracking, equipment access, fraud reduction, brand enhancement