Google Changes to AdWords Reporting A Comprehensive Guide - Manual

Table of Contents
I. Basic Reporting Options
II. Individual Reports
III. Report Metrics
IV. Conclusion
Introduction
Reporting in AdWords is getting faster and easier! Reports that are currently only
available in the Report Center under the Reports tab are moving into the Campaigns
tab, making advanced AdWords statistics more accessible and actionable. Soon
the Report Center will be retired completely, and the Campaigns tab will be your
one-stop shop for managing campaigns, analyzing their performance, and
downloading reports.
This detailed guide walks you through the new reporting functionality on the
Campaigns tab. We’ll show you where options are currently located in the Report
Center and where the same options can be found in the Campaigns tab.
Since this document is meant to serve as a comprehensive resource for the
transition, you may see some references to changes that have yet to occur. If
you’re unable to find a particular option in the Campaigns tab, you can continue
using the Report Center to access that feature or report for now. Reports won’t be
removed from the Report Center until all of their key functionality is available in the
Campaigns tab
Ready to get started? Let’s dive into the details!
Part 1: Basic Reporting Options
This section describes how common reporting actions can be accomplished in the
Campaigns tab.
Filter data
Filters are useful for narrowing the scope of the data in your reports. For example, if
you have a lot of keywords in your account, you can set up a cost filter to focus on
keywords that represent a substantial part of your spend.
Before After
In the Report Center, you can only choose from a limited set of filters when creating
your report.
Changes to AdWords Reporting
A Comprehensive Guide
Overview | AdWords