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Website Optimizer v 1.0 The Techie Guide
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Google Website Optimizer v 1.0 The Techie Guide User Manual
The techie guide to google website optimizer
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The Techie Guide to
Google Website Optimizer
v 1.0
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Table of contents
Document Outline
Forward
Prerequisites
Future Compatibility
Updates and Revisions
How Experiments Work
A/B Experiments
Detailed Explanation of MVT Experiments
The Conversion Page
Setting Up Experiments
Background
Standard Experiments
Non-Standard Experiments (Testing Static Content)
Background
But what if this isn’t the case?
Setting up Multivariate Tests
Experiments with Dynamic Content
Background
Option 1 - Use a MVT experiment and custom JavaScript
Option 2 - Use an A/B experiment.
Other Advanced Stuff
Using Server Side Session Variables
Advanced A/B Testing
Segmenting traffic
Detailed Reporting: GWO Users Pitch In
Wrapping it up
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