Panasonic DMC-ZS30K - Manual (Page 87)

Application (Record)
Taking Pictures with different picture effects [Creative Control] mode
VQT4T08
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For the [Creative Control] menu setting procedures. (→85)
[Low Key]
This picture effect creates a darker somber appearance for the entire
picture to emphasize the bright portions.
[Sepia]
This picture effect creates a picture with sepia tone.
[Dynamic Monochrome]
This picture effect creates a monochromatic picture with a higher
contrast and more dramatic atmosphere.