Pitney Bowes MapMarker USA - Manual (Page 105)

Chapter 3:
Using Geocoding Options
MapMarker USA 25
105
User Guide
Fallback Dialog
If MapMarker cannot match a record to the level or precision that you have requested (such as street
level), it can fall back to use less precise matching criteria. Select the Fallback tab to control these
fallback options.
For example, you can fall back to match to the ZIP Code™ centroid, if you have selected the
Fallback to ZIP Code Centroid check box in the Fallback tab. You can also define the fallback to a
particular level of ZIP Code. For example, if you only want to accept a ZIP + 4
® centroid as a
fallback match, select ZIP + 4 Centroid Only. By default, MapMarker does not fallback to ZIP
centroid.
You can also select Fallback to Geographic Centroid. If MapMarker cannot return a close match
based on the Geocode Precision and Must Match criteria, this option falls back to match on a
geographic (state, county, or city) centroid.
For related information, see:
Using Geocoding Options on page 92
Geocode Dialog on page 93
Log File Dialog on page 95
Match Settings Dialog on page 96
Multiple Match Dialog on page 106